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Search Engine Marketing
Many million people search the Internet every month in the UK alone
55 % of all the searches are commercial
Cost efficient - Avrage costs on aquiring a new costumerd:
| Search engine traffic | 4,78 £ - 6,62 £ |
| Yellow pages | 10,30 £ - 16,90 £ |
| E-mail marketing | 27,20 £ - 53,68 £ |
| Direct mailing | 40,44 £ - 53,68 £ |
| Source: Forester: Europe's Search Engine Marketing Forecast 2004 to 2010 |
How people search for products on the Internet:
These figures clearly show that, as a company you can not afford to neclect the search engines.
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